Decomposition of the Google PageRank and Optimal Linking Strategy

Konstantin Avrachenkov (1) , Nelly Litvak (2)

1 MAESTRO - Models for the performance analysis and the control of networks
2 EEMCS - Faculty of Electrical Engineering, Mathematics and Computer Science [Twente]

We provide the analysis of the Google PageRank from the perspective of the Markov Chain Theory. First we study the Google PageRank for a Web that can be decomposed into several connected components which do not have any links to each other. We show that in order to determine the Google PageRank for a completely decomposable Web, it is sufficient to compute a subPageRank for each of the connected components separately. Then, we study incentives for the Web users to form connected components. In particular, we show that there exists an optimal linking strategy that benefits a user with links inside its Web community and in contrast inappropriate links penalize the Web users and their Web communities.

Mots clés: GOOGLE; PAGERANK; DECOMPOSITION; OPTIMAL LINKING; PERTURBED MARKOV CHAINS

Domaines: Autre [cs.OH]

Konstantin Avrachenkov, Nelly Litvak. Decomposition of the Google PageRank and Optimal Linking Strategy. [Research Report] RR-5101, INRIA. 2004. ⟨inria-00071482⟩