Consumers at work, or curiosity at play? Revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes - Université Toulouse III - Paul Sabatier - Toulouse INP Accéder directement au contenu
Article Dans Une Revue Marketing Theory Année : 2014

Consumers at work, or curiosity at play? Revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes

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Sociologie
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hal-02089470 , version 1 (03-04-2019)

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Franck Cochoy. Consumers at work, or curiosity at play? Revisiting the prosumption/value cocreation debate with smartphones and two-dimensional bar codes. Marketing Theory, 2014, 15 (2), pp.133-153. ⟨10.1177/1470593114540676⟩. ⟨hal-02089470⟩
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